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For many webbies it seems to be like a huge compliment: an agency wants to buy a link from your site and pay several hundred Dollars for your service. No, they don't just ask for their link to be placed on your site. Usually, they require you to publish a page or post on your site with an article they provide. Inside this article they place a link to their website(s). All you need to make sure of is their article will receive a link from your homepage and sitemap.

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black hat seo

Black Hat SEO has become part in many webmasters' SEO strategies. Unlike stated on blogs and boards of self-acclaimed SEO gurus there is no clear-cut borderline between white hat and black hat SEO anymore. Adding a little bit of the other side is not so bad after all according to theories about Markov Chain, an important metric in statistical mathematics. Markov chain more or less translates to a certain amount of links in a chain of connections will be sick or obsolete and search engines accept this rule of nature. Actually, it's suspected to be part of Google's algorithm. A threshold for 'sick' connections is somewhere close to 20% and there is a possibility for a generous margin added on top.
This means, if you are a super clean white hat and your SEO strategy is 98% straight you are most likely going to be falling behind. Your profile might look artificially built according to assumptions of unnatural growth. Don't misunderstand me, I am not saying you should turn to black hat tactics. Most likely they are going to hurt you if done in a spammy way, but they could help building natural linking profiles and control branding.

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